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Mostrando entradas de noviembre, 2017

Metadatos online y big data. Diferencias y ventajas cuando se complementan

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Losmetadatos onlineo in house son ignorados constantemente en los proyectos Big Data, y eso va en perjuicio del propio proyecto. Son ignorados porque muchas veces se da por sentado que la gestión de Big Data ya lo contempla. Pero esto no siempre es así y los metadatos onlineson cruciales para el éxitogeneral de un proyecto Big Data así como para la organización de la arquitectura de datos de la empresa.Créditos fotográficos: AleutieTambién ocurre que algunas veces los metadatos online son confundidos con el Big Data. Es importante conocer la diferencia entre metadatos online y Big Data para determinar si el Big Data los contiene, si Big Data en realidad es solo una gran colección de metadatos o si es más que eso.Hay algunas diferencias clave que vamos a ver.Puntos de divergencia entre Big Data y los metadatos onlineIgual que sucede con la aguja y el pajar, al comparar los metadatos online con Big Data se aprecia la diferencia, no sólo en cuanto a volumen, sino en cuanto a granularidad…

Cómo machine learning impulsa la productividad en la gestión de datos

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Machine learninges una técnica mediante la cual los programas aprenden iterativamente a partir de los datos en lugar de ser estáticos. Los sistemas de machine learningse utilizan para crear un modelo basado en aportación continua que se puede utilizar para hacer predicciones o tomar decisiones.

via El valor de la gestión de datos http://ift.tt/2hjYgko

Big Data’s Role in Marketing and Sales

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What are significant regions of promoting and deals getting the vast majority of the assistance from Big Data information investigation? For Customer Analytics, 48% of the enormous information utilize cases exist while for the Operational Analytics, 21% of the Big Data information utilize cases are available according to the Forbes report. In a similar report, it was expressed that theBig Data utilize cases for Optimization of Enterprise Data Warehouse is 10%, New administration and item advancement is 10% and Compliance and Fraud are 12%. This examination uncovers that various are keen on using enormous information for client esteem investigation. There is no compelling reason to state that portable applications are assuming a noteworthy part in capitalizing on the enormous information to drive promoting and deals.The Relationship between Big Data and MobilityThe connection between enormous information and portability is a promoter of common development and is proportional from numer…

How to Use Big Data to Your Competitive Advantage in Banking?

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Small Data is not Enough AnymoreThe hyper connected world we live in generates over 2.5 billion gigabytes of data daily. This comes from social media, messaging, video uploads, and data created by sensors from IoT. Only in the US, there are over 700 million credit cards, and the average user makes about 20 transactions a month. When adding debit cards, reward cards, company transactions and overseas customers, it becomes clear that traditional spreadsheet environments are going to have a hard time keeping up. We can say that dealing with this problem using only small data tools is not enough anymore.Bank-specific Uses of Big DataAlthough big data can be useful in many verticals, the banking sector faces particular challenges related to risk management, compliance, and fraud, where big data can prove particularly valuable.Real-time Risk AnalysisThe banking sector is subject to the Basel III framework which aims to protect all banks from capital-related risks, credit risks, and financia…

7 Ways Big Data will increase Conversion Rate on your Site

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Big data is a vast collection of data that is collected from various traditional and digital sources. This data is a gold mine for marketing analysts and is a source of constant discovery and interpretation of consumer behavior. Nowadays, analysts are focusing on social media websites and online activities of customers, to collect big data.But big data can only prove to be valuable once you realize the potential of ‘big-data driven marketing‘. This specific form of marketing can work wonders for your business. If you learn how to tackle big-data effectively, it can show instant results and improve overall customer engagement. E-commerce is a very dynamic way of selling online and you can achieve even more than your expected profits, if you learn to increase conversion rate optimization. This is when big data insights and analysis will come to your rescue and help to increase the conversion rate on your website. Here are some benefits of using big data, that can help you to reach your …